RESEARCH PAPER *GOOGLE RESEARCH PROJECT*

What is Google?




Google is a research project by the owner and the creators Larry Page and Sergy Brin. Larry and Sergy Brin is both from Stanford University.



Before Page and Brin nicknamed the new search engine as “BACKRUB” but sooner and eventually they changed its name to Google, a misspelling of the word Googol. Googol is a number that have a hundred zeros.



Google is an unconventional company with a huge stake in our online lives. This Search engine we always use is very useful to know more about things but do we know something about the search we keep in using? In social media and in the internet Google.com has been always part of it,



Being the most popular most dominant search engine ever created since the world wide web have been very popular. Also Google have its own Browser and it is called as GOOGLE CHROME.

In March 1999, the company moved its offices to Palo Alto, California, home to several other noted Silicon Valley technology startups.



The next year, against Page and Brin's initial opposition toward an advertising-funded search engine, Google began selling advertisements associated with search keywords. In order to maintain an uncluttered page design and increase speed, advertisements were solely text-based. Keywords were sold based on a combination of price bids and click-throughs, with bidding starting at five cents per click.



This model of selling keyword advertising was first pioneered by Goto.com, an Idea lab spin-off created by Bill Gross.



When the company changed names to Overture Services, it sued Google over alleged infringements of the company's pay-per-click and bidding patents. Overture Services would later be bought by Yahoo! and renamed Yahoo! Search Marketing.



The case was then settled out of court, with Google agreeing to issue shares of common stock to Yahoo! in exchange for a perpetual license.

Google runs over one million servers in data centers around the world, and processes over one billion search requests and about twenty-four petabytes of user-generated data every day. Google's rapid growth since its incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company's core web search engine.



The company offers online productivity software, such as its Gmail email software, and social networking tools, including Orkut and, more recently, Google Buzz.



Google's products extend to the desktop as well, with applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and the Google Talk instant messaging application.



Notably, Google leads the development of the Android mobile phone operating system, used on a number of phones such as the Nexus One and Motorola Droid.





Alexa lists the main U.S.-focused google.com site as the Internet's most visited website, and numerous international Google sites (google.co.in, google.co.uk etc.) are in the top hundred, as are several other Google-owned sites such as YouTube, Blogger, and Orkut.] Google is also BrandZ's most powerful brand in the world.



The dominant market position of Google's services has led to criticism of the company over issues including privacy, copyright, and censorship.











































This is the Googlex



Billions already know how to use internet and students and any individual can get a benefit from internet, it is one of the reason why google is existing. To help People learn and know in a faster way.



Do know something else about google?



This is just an introduction but I can show a little something what I research about GOOGLE.



The prime reason the Google home page is so bare is due to the fact that the founders didn't know HTML and just wanted a quick interface.

Infact it was noted that the submit button was a long time coming and hitting the RETURN key was the only way to burst Google into life.





Due to the sparseness of the homepage, in early user tests they noted people just sitting looking at the screen. After a minute of nothingness, the tester intervened and asked 'Whats up?' to which they replied "We are waiting for the rest of it". To solve that particular problem the Google Copyright message was inserted to act as a crude end of page marker.





One of the biggest leap in search usage came about when they introduced their much improved spell checker giving birth to the "Did you mean..." feature. This instantly doubled their traffic, but they had some interesting discussions on how best to place that information, as most people simply tuned that out. But they discovered the placement at the bottom of the results was the most effective area.



The infamous "I feel lucky" is nearly never used. However, in trials it was found that removing it would somehow reduce the Google experience. Users wanted it kept. It was a comfort button.



Orkut is very popular in Brazil. Orkut was the brainchild of a very intelligent Google engineer who was pretty much given free reign to run with it, without having to go through the normal Google UI procedures, hence the reason it doesn't look or feel like a Google application. They are looking at improving Orkut to cope with the loads it places on the system.



Google makes changes small-and-often. They will sometimes trial a particular feature with a set of users from a given network subnet; for example Excite@Home users often get to see new features. They aren't told of this, just presented with the new UI and observed how they use it.



Google has the largest network of translators in the world



They use the 20% / 5% rules. If at least 20% of people use a feature, then it will be included. At least 5% of people need to use a particular search preference before it will make it into the 'Advanced Preferences'.



They have found in user testing, that a small number of people are very typical of the larger user base. They run labs continually and always monitoring how people use a page of results.

The name 'Google' was an accident. A spelling mistake made by the original founders who thought they were going for 'Googol'



Gmail was used internally for nearly 2 years prior to launch to the public. They discovered there was approximately 6 types of email users, and Gmail has been designed to accommodate these 6.



Now what is the Purposes and reasons of this Research about the GOOGLE?

















What is the Help of GOOGLE.com to me and to you?

Google have a thousands and millions of reasons and purposes, Google help the world to make information sharing or transfer easier than ever before.Google help everyone to boost and improve the World Wide Web, and even the technology for a better world. Google has the largest network of translators in the world.We all know that google provide entertainment, knowledge to many because google also owns YOUTUBE.com not just youtube also BLOGGER and many websites and even applications and software.

Now what are the reasons and purposes of this research about google and how it help us? I mean all of us?

Google can be helpful to all of use, Google is a information source, Google is make many things easier. Why do many people use google? maybe many information are gathered or seen there rather than the other search engine.































GOOGLE.com and the Company, How does it help anyone using Google.com and its product.

The Study about Google is just to inform the readers or the researchers about the search engine they keep using in the help for the research they have and to a report they needed in school or in work.

The Study Shows how helpful the Google for information sharing around the globe. It is important to know something about the Search Engine that help us when we have question about anything, in life, school, celebrities, history and a lot more.



The same as GOOGLE MISSION, we are here for this research to “Organize the World’s information and make it universally accessible and useful.”



Focus on the user and all else will follow.

Since the beginning, we’ve focused on providing the best user experience possible. Whether we’re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line. Our homepage interface is clear and simple, and pages load instantly. Placement in search results is never sold to anyone, and advertising is not only clearly marked as such, it offers relevant content and is not distracting. And when we build new tools and applications, we believe they should work so well you don‘t have to consider how they might have been designed differently.



Democracy on the web works.

Google search works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value. We assess the importance of every web page using more than 200 signals and a variety of techniques, including our patented PageRank™ algorithm, which analyzes which sites have been “voted” to be the best sources of information by other pages across the web. As the web gets bigger, this approach actually improves, as each new site is another point of information and another vote to be counted. In the same vein, we are active in open source software development, where innovation takes place through the collective effort of many programmers.





You don’t need to be at your desk to need an answer.

The world is increasingly mobile: people want access to information wherever they are, whenever they need it. We’re pioneering new technologies and offering new solutions for mobile services that help people all over the globe to do any number of tasks on their phone, from checking email and calendar events to watching videos, not to mention the several different ways to access Google search on a phone. In addition, we’re hoping to fuel greater innovation for mobile users everywhere with Android, a free, open source mobile platform. Android brings the openness that shaped the Internet to the mobile world. Not only does Android benefit consumers, who have more choice and innovative new mobile experiences, but it opens up revenue opportunities for carriers, manufacturers and developers.



We see being great at something as a starting point, not an endpoint. We set ourselves goals we know we can’t reach yet, because we know that by stretching to meet them we can get further than we expected. Through innovation and iteration, we aim to take things that work well and improve upon them in unexpected ways. For example, when one of our engineers saw that search worked well for properly spelled words, he wondered about how it handled typos. That led him to create an intuitive and mre helpful spell checker.

Even if you don’t know exactly what you’re looking for, finding an answer on the web is our problem, not yours. We try to anticipate needs not yet articulated by our global audience, and meet them with products and services that set new standards. When we launched Gmail, it had more storage space than any email service available. In retrospect offering that seems obvious – but that’s because now we have new standards for email storage. Those are the kinds of changes we seek to make, and we’re always looking for new places where we can make a difference. Ultimately, our constant dissatisfaction with the way things are becomes the driving force behind everything we do

That is all about google and it is the reason why we conduct the research about google, to know more about them.















































In this Study we gathered information’s about the problems and the help of Google to the life of anyone who uses this search engine that became very popular before and even today.

The Study/Research is to know how Google make the life easier for all internet users around the globe. We also want to know what they like or hate about Google or maybe what are their problems while using it or some Google applications/software.



In our study we are having a little survey just get others opinion about our topic/subject, to know what are the insights, knowing about Google aside from being a search engine.



The thing we study is Google and we did not study about the competition of Google. No other topic have been include the study is purely about Google, only Google.

Also the founder of Google is the only person include in the study that is about Google.

























Googol - is the mathematical term for a 1 followed by 100 zeros. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, “Mathematics and the Imagination” by Kasner and James Newman.



Googolplex - is the number 10googol, i.e. 10(10100), which can also be written as the number 1 followed by a googol zeros (i.e. 10100 zeros).



Google. Inc - is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its Ad Words program.



Sergey Mikhaylovich Brin - is a Russian American computer scientist and industrialist who, with Larry Page, is best known as the co-founder of Google, Inc., the world's largest Internet company, based on its search engine and online advertising technology.





Lawrence "Larry" Page - is an American computer scientist and industrialist who, with Sergey Brin, is best known as the co-founder of Google. As announced on January 21, 2011 through a blog post, he will be in charge of Google's day-to-day operations as the Chief Executive Officer, effective April 4, 2011.



Google Chrome - is a web browser developed by Google that uses the Web Kit layout engine and application framework. It was first released as a beta version for Microsoft Windows on 2 September 2008, and the public stable release was on 11 December 2008. The name is derived from the graphical user interface frame, or "chrome", of web browsers. As of January 2011, Chrome was the third most widely used browser, and passed the 10% worldwide usage share of web browsers, according to Net Applications.



Picasa - is an image organizer and image viewer for organizing and editing digital photos, plus an integrated photo-sharing website, originally created by Idea lab in 2002 and owned by Google since 2004. "Picasa" is a blend of the name of famed Spanish painter Pablo Picasso, the phrase mi casa for "my house", and "pic" for pictures (personalized art). In July 2004, Google acquired Picasa and began offering it as a free download.









































Is Google Really helpful to anyone who use it?





Why do people keep using Google as their search engine?





What do people love and hate about Google?



































People this days are more on using technology, they all wanted to make things more easier. They wanted to see what can technology can do to our lives. After years of researching about many things Scientists and any curious people now have the technology they want and it keeps on growing every single year.



Internet is one of the greatest discovery of shall I say invention of this smart people. Nowadays internet is very useful to anyone, you can learn from the internet, you can meet someone from the internet and also you can earn thousands and millions using the internet.



Google can be considered as an icon during the late 90’s because that time google is not very well known nor even the internet, because before internet is so boring unlike now that anything you want is in the internet. Google served as the number 1 Search engine in the world, Millions or maybe billions of people are using google and we are one of the user of this cool search engine.



They always said that Google is very helpful, well how come its very useful and helpful? Well the reasons behind that is they have a page ranking whenever someone keep opening the same topic and keep opening the same website it will be show to the Google that the website is one of the most visited. And then they will make the rank of the website high so whenever someone search for it it will easily be shown.

Why do they keep using Google? Well as I said Google is a very good source for information you wanted to see. “Google is a friend” someone said it to me well I really do agree about that because when I have or we have a project or information we want to know we search in to our url browser google.com Then search for the things we want to know.

Google always make information transfer easier ever than before.

What do people love and hate about Google?

I’ve been thinking a bit about the history of the internet, and one important point I deduced was how important Google was to this all. Many-many people love Google, which usually means a lot hate it or dislike it too, but everyone should be thankful for what they have done.

You’re probably thinking that I’m a Gmail maniac, or I use Google Maps too much, but this isn’t the case. The reason Google should be thought of highly is that it made (and makes) everyone question the quality of everything, and taught everyone that even the strongest product can be beaten with the right attitude/tools. It first challenged Altavista and other search engines and won. It then built the best Email app ever, made it completely free and gave people masses of storage.

During this period it “Googleized” all its rivals, meaning Yahoo, Microsoft and smaller companies started to act the same way, thinking more community-oriented thoughts and developing their own stuff to the same standard.

I think most of the Twitter phenomenon is because of Google too. Not that they have anything in common, but the same thing is happening here. First there was Twitter, a great idea. Then others came and created Pownce, Plurk, and loads of other, basically identical services. This is great since it guves us variety, and they push each other to do better and better.

Consumer-wise Google made people take top-notch software for granted. When I work with Gmail I expect updates, I expect stuff like themes, Google Labs to come sooner or later and so on. Sure enough, Gmail slowly but surely evolved toward POP, IMAP, a built in task manager, and so on. Making consumers hard to “buy” means that companies try harder and harder, in the end also benefiting the consumer.

Overall, what Google really brought to the table is a kind of internet capitalism that benefits everyone, but mostly the common user. So if you’re bad mouthing Google any time you may actually be right, just remember that many of the quality apps you use today were made, or were made today and not years from now, partly because of Google.

1.Personalized search simply gets better and better. You're doing a great job of refining results to bring up stuff I like.

2. Web search still serves me well. Despite its faults, it's still great. It gets me to helpful information all the time.

3. News search keeps me informed. Just like web search, news search remains a great performer to help me find current content.

4. Froogle rocks. I'm always looking for odd, unusual products. Personally, I've found Froogle is a good fit for my need to ferret out deals.

5. Google Maps changed the way people think about search.After years of people asking how else search results might change, it was great to see the map metaphor take hold. It's hard to believe it's barely a year old. Google Maps, especially mash-ups, helped people see how information might be better displayed outside of a top ten list. I can't wait to see another breakthrough like this, whether by you or someone else. Plus, the maps aren't bad, either :)

6. Gmail rocks. Download my email into a software client yet still have an infinite archive? I was sold. Yeah, maybe I'll regret it in five years when the US Department Of Justice breaks into Google HQ or some rogue Google employee sniffs through all my posts. But I'm remaining optimistic. It's certainly convenient.

7. Google Sitemaps continuing to roll out cool tools. Stats? A robots.txt file checker? Stop it! If you keep doing things like this that webmasters want, I'll no longer be able tomock the usual "we're always open to new ideas" response that used to be a code phrase for "maybe when hell freezes over we might do that."

8. Matt Cutts, Marissa Mayer & Googlers In General: I name Matt and Marissa specifically because they are probably the two Googlers I spend the most time talking with. However, they epitomize what you'd find about Googlers in general. The love stories in the news are no exaggeration. They smart, dedicated and wanting to do big things that will help people in general. Google itself is getting bigger and more frightening in ways as it grows. As a counterbalance, the Googlers are imbued with a spirit you can't help but admire and appreciate. And the good news is, their competitors have employees just as inspired and smart. It makes the entire industry better.

9. Pulling a Google and changing things: Gmail changed how we viewed email. Google Maps took mapping to a new level. I love when the company pulls out something new or puts a different twist on an old idea. Bring us more of this!

10. Giving things away for free: Yeah, giving things away for free was also on my hate list. So I'm conflicted. About two years ago, hardly anyone had decent, fast, cheap desktop search. Google's entry now leaves consumers with a glut of choices. Running that new web site and want hot analytics? Have some for free on Google. It's a great thing for that little mom-and-pop start up to have.

11. AdSense helping publishers: There's a ton of junk that AdSense helps support, but it has also transformed the web in terms of supporting good stuff. Before it arrived, many small sites largely depending on hoping an Amazon affiliate link would generate some income. AdSense has definitely helped more people make a living from writing quality content online and spurred others to compete to reward these publishers, as well.

12. Returning search to its glory: Maybe we'll see the current Portal Wars II cause Google, Yahoo, MSN and AOL to lose focus on search in the way portals of the past did. However, I suspect not. Google's rise proved that search was a feature, a key feature that could make you billions. They all, along with Ask, know that search has to remain supported. I love Google for revitalizing search in this way.

13. Google Desktop Search's cache: Time and again, it's helped me find examples of pages I've previously visited but forgotten to save, since I didn't know at the time I might want to. Plus, it's also helped me on occasions when I've accidentally deleted or lost some of my own content.

14. The Library Scanning project: I think they're probably fine on the legal grounds of making an index of copyrighted works. We'll see, of course. Certainly they'd have been smarter to start with the wealth of material clearly out-of-copyright. But ultimately, I'm glad they've kickstarted efforts to bring books into the digital age. The vast majority of our knowledge is locked in books, and so few of them are searchable. Google wasn't the first to do digitize books, but they certainly accelerated it.

15. Personifying the importance of search: I started writing about search 10 years ago next month because I could see it was important, not just to marketers but also to those who depend on these amazing tools. Search gained attention over the years but never quite as much as it deserved, in terms of how much we all rely on it. If I said I wrote about search engines pre-Google, people would kind of nod their heads and show some interest. Google's emergence as the wunderkind of search has boosted our own recognition of search in our lives. It became the poster child of search, the thing that everyone could identify with, that everyone had used. While I can also hate that Google is sometimes too much credited for search, I still love that it has helped people better feel a connection with search tools.

16. Translating the web: Google Translate wasn't the first page translation tool, but it has continued to improve and add languages. The translations may also be far from perfect, but they can often help me understand what a page is generally about. It's actually an amazing tool that I just take for granted when I need it.

17. Saving the internet's early discussions: Google Groups is far from a Usenet archive these days, but I still love the fact that Google way back saved the Deja archives so that we can read early discussions of the internet that happened on the internet.

18. Google Earth: I don't use the software. So how can I love it? From afar, from being able to see how many other people clearly love it, being able to fly over the earth and do virtual tours. If I didn't spend so much of my day on the computer, I'm sure I'd be spending more time with Google Earth and flying the kids around with it.

19. Google Analytics: I sort of covered this above, but Google Analytics is a great tool that deserves a mention on its own. Yep, there are also other great tools out there such as ClickTracks, but there's plenty for a webmaster to love -- and love for free -- with Google Analytics.

20. Picasa: OK, I opt for the fee-based Adobe Photoshop Elements still, but Picasa's a solid product. I have no problem recommending it to anyone looking for a photo organizing and customizing tool, especially if they can't afford to buy one. There's plenty to love in Picasa.

21. Fighting The US Department Of Justice: Sure, there's plenty of self-interest in Google going up against the DOJ in the case involving query logs. But I've got no doubt that a big part of it is because the government asked for too much, and I'm glad Google's standing up to it.

22. Talking more: Google has come under fire for being closed mouthed or secretive, but I'd argue they are talking more in various ways than ever before. There are a number of official Google Blogs, and it's not just corporate fluff on them. Google's out at more and more to conferences, our own and others, plus individual employees are doing a ton of talking. The popularity of Matt Cutts's blog has been phenomenal, for example. People are tuning in and, unofficial or not, a Google message is getting out.

23. Gmail's conversations: Aside from loving Gmail archiving, it's great being able to see all my related conversations on a topic automatically linked. I don't always need this, but when I do, it's a savior.

24. Searching my desktop: Sure, there are better, more powerful tools. Sure, I'd like to see Google Desktop evolve more. But it remains a dependable and low-impact way for me to locate material on my computer. It's changed my work habits for the better.

25. The philosophy: OK, another item that was also on my hate list. Yes, I do think they need a more realistic philosophy. However, I'm also glad they aspire to higher things and things that aren't necessarily related to money. I want a big company to pull that off, to be successful but not successful at any price.





































Methodology can properly refer to the theoretical analysis of the methods appropriate to a field of study or to the body of methods and principles particular to a branch of knowledge. In this sense, one may speak of objections to the methodology of a geographic survey (that is, objections dealing with the appropriateness of the methods used) or of the methodology of modern cognitive psychology (that is, the principles and practices that underlie research in the field). In recent years, however, methodology has been increasingly used as a pretentious substitute for method in scientific and technical contexts, as in The oil company has not yet decided on a methodology for restoring the beaches. People may have taken to this practice by influence of the adjective methodological to mean "pertaining to methods." Methodological may have acquired this meaning because people had already been using the more ordinary adjective methodical to mean "orderly, systematic." But the misuse of methodology obscures an important conceptual distinction between the tools of scientific investigation (properly methods) and the principles that determine how such tools are deployed and interpreted.

A. RESEARCH DESIGN

The descriptive method of research was used for this study. To define the descriptive type of research, Creswell (1994) stated that the descriptive method of research is to gather information about the present existing condition. The emphasis is on describing rather than on judging or interpreting. The aim of descriptive research is to verify formulated hypotheses that refer to the present situation in order to elucidate it. The descriptive approach is quick and practical in terms of the financial aspect. Moreover, this method allows a flexible approach, thus, when important new issues and questions arise during the duration of the study, further investigation may be conducted.

Descriptive research on the other hand is a type of research that is mainly concerned with describing the nature or condition and the degree in detail of the present situation. This method is used to describe the nature of a situation, as it exists at the time of the study and to explore the cause/s of particular a phenomenon. The aim of descriptive research is to obtain an accurate profile of the people, events or situations. With this research type, it is essential that the researcher already has a clear view or picture of the phenomena being investigated before the data collection procedure is carried out. The researcher used this kind of research to obtain first hand data from the respondents so as to formulate rational and sound conclusions and recommendations for the study.

In this study, the descriptive research method was GOOGLE so as to identify “GOOGLE HELP PEOPLE” The questionnaire in how kpop culture effect during the time of research. The researcher opted to use this research method considering the objective to obtain first hand data from the respondents. The descriptive method is advantageous for the researcher due to its flexibility; this method can use either qualitative or quantitative data or both, giving the researcher greater options in selecting the instrument for data-gathering.

The research is using human resource management, Google users as respondents from google in order to gather relevant data; the descriptive method is then appropriate as this can allow the identification of the similarities and differences of the respondents’ answers. For this research, two types of data were gathered. These included the primary and secondary data types. The primary data were derived form the answers the participants gave during the survey process. The secondary data on the other hand, were obtained from published documents and literatures that were relevant to personality questionnaire. With the use of the survey questionnaire and published literatures, this study took on the combined quantitative and qualitative approach of research. By means of employing this combined approach, the researcher was able to obtain the advantages of both quantitative and qualitative approaches and overcome their limitations.

Quantitative data collection methods are centred on the quantification of relationships between variables. Quantitative data-gathering instruments establish relationship between measured variables. When these methods are used, the researcher is usually detached from the study and the final output is context free. Measurement, numerical data and statistics are the main substance of quantitative instruments. With these instruments, an explicit description of data collection and analysis of procedures are necessary. An approach that is primarily deductive reasoning, it prefers the least complicated explanation and gives a statement of statistical probability. The quantitative approach is more on the detailed description of a

phenomenon. It basically gives a generalization of the gathered data with tentative synthesized interpretations.

Quantitative approach is useful as it helps the researcher to prevent bias in gathering and presenting research data. Quantitative data collection procedures create epistemological postulations that reality is objective and unitary, which can only be realized by means of transcending individual perspective. This phenomenon in turn should be discussed or explained by means of data analysis gathered through objective forms of measurement. The quantitative data gathering methods are useful especially when a study needs to measure the cause and effect relationships evident between pre-selected and discrete variables. The purpose of the quantitative approach is to avoid subjectivity by means of collecting and exploring information which describes the experience being studied.

Quantitative methods establish very specific research problem and terms. The controlled observations, mass surveys, laboratory experiments and other means of research manipulation in qualitative method makes gathered data more reliable. In other words, subjectivity of judgment, which is not needed in a thesis discussion, can be avoided through quantitative methods. Thus, conclusions, discussion and experimentation involved in the process are more objective. Variables, both dependent and independent, that are needed in the study are clearly and precisely specified in a quantitative study. In addition, quantitative method enables longitudinal measures of subsequent performance of the respondents. Fryer (1991) noted that qualitative researchers aim to decode, describe, analyze and interpret accurately the meaning of a certain phenomena happening in their customary social contexts. The focus of the researchers utilizing the framework of the interpretative paradigm is on the investigation of authenticity, complexity, contextualization, mutual subjectivity of the researcher and the respondent as well as the reduction of illusion.

Contrary to the quantitative method, qualitative approach generates verbal information rather than numerical values (Polgar & Thomas, 1995). Instead of using statistical analysis, the qualitative approach utilizes content or holistic analysis; to explain and comprehend the research findings, inductive and not deductive reasoning is used. The main point of the quantitative research method is that measurement is valid, reliable and can be generalized with its clear anticipation of cause and effect (Cassell & Symon, 1994). Being particularistic and deductive in nature, quantitative method is dependent on the formulation of a research hypothesis and confirming them empirically using a specific data set (Frankfort-Nachmias & Nachmias, 1992). The scientific hypothesis of a quantitative method holds no value. This means that the researcher’s personal thoughts, subjective preferences and biases are not applicable to this type of research method.

The researcher opted to integrate the qualitative approach in this study due to its significant advantages. The use of qualitative data gathering method is advantageous as they are more open to changes and refinement of research ideas as the study progresses; this implies that qualitative data gathering tools are highly flexible. Moreover, no manipulation of the research setting is necessary with this method; rather than employ various research controls such as in experimental approaches, the qualitative data gathering methods are only centered on understanding the occurring phenomena in their naturally occurring states. Aside from these advantages, researchers use qualitative data-gathering tools as some previous researchers believe that qualitative data are particularly attractive as they provide rich and well-grounded descriptions and explanations as well as unforeseen findings for new theory construction. One of the notable strengths of the qualitative instruments is that they evoke a more realistic feeling of the research setting which cannot be obtained from statistical analysis and numerical data utilized through quantitative means. These data collection methods allow flexibility in conducting data gathering, research analysis and interpretation of gathered information. In addition, qualitative method allows the presentation of the phenomenon being investigated in a more holistic view.

B. SAMPLING TECHNIQUE

The techniques used in this research are by surfing the internet and surveying.

C. DATA PROCESSING AND ANALYSIS

After gathering all the completed questionnaires from the respondents, total responses for each item were obtained and tabulated. In order to use the Likert-scale for interpretation, weighted mean to represent each question was computed. Weighted mean is the average wherein every quantity to be averages has a corresponding weight. These weights represent the significance of each quantity to the average. To compute for the weighted mean, each value must be multiplied by its weight. Products should then be added to obtain the total value. The total weight should also be computed by adding all the weights. The total value is then divided by the total weight. Statistically, the weighted mean is calculated using the following formula:

or

Ethical Considerations

As this study required the participation of human respondents, specifically human resource professionals, certain ethical issues were addressed. The consideration of these ethical issues was necessary for the purpose of ensuring the privacy as well as the safety of the participants. Among the significant ethical issues that were considered in the research process include consent and confidentiality. In order to secure the consent of the selected participants, the researcher relayed all important details of the study, including its aim and purpose. By explaining these important details, the respondents were able to understand the importance of their role in the completion of the research. The respondents were also advised that they could withdraw from the study even during the process. With this, the participants were not forced to participate in the research. The confidentiality of the participants was also ensured by not disclosing their names or personal information in the research. Only relevant details that helped in answering the research questions were included.